“EYEBALLS FOR CHARITY” – IPIC THEATERS GRAND OPENING GIVE: COMMUNITY WATCH-A-THON, AIMING TO RAISE $35,000, KICKS OFF FRIDAY, OCT. 31
Monday, October 27, 2014
7 charities, 7 days of events, 7,000 moviegoers expected to set a record for largest movie theater opening fundraiser in Bethesda
FOR IMMEDIATE RELEASE
BOCA RATON, Fla. (Oct. 17, 2014) – This Halloween, Friday, Oct. 31, North Bethesda’s new Pike & Rose development will receive its very first iPic Theaters, a pioneering concept recognized as the nation’s fastest-growing affordable luxury movie-going experience. iPic hopes to set a record for the largest movie theater opening fundraiser by raising $35,000 through a community watch-a-thon, Eyeballs for Charity, Oct. 31 through Nov. 6, featuring seven days of fundraising, live entertainment and events. The more “eyeballs” that attend iPic to watch movies during the event week, the more funding the charities will receive. iPic’s grand opening will benefit seven area charities: Jewish Community Center of Greater Washington (10/31); NIH Charities (11/1); Children's National Medical Center (11/2); Common Threads (11/3); Ryan Kerrigan Blitz For The Better Foundation (11/4); St Jude’s Children’s Research Hospital (11/5); and National Organization for Missing and Exploited Kids (11/6). Net proceeds from ticket sales and food and beverage sales will benefit each individual charity on its dedicated day.
“We’re thrilled to become a part of the North Bethesda community, and this is one way to give back to the people we serve. We’re aiming to set a record for the largest movie theater opening fundraiser with Eyeballs for Charity,” says President and CEO of iPic Entertainment Hamid Hashemi. “Supporting local causes has always been a priority to iPic Theaters. We look forward to contributing to the burgeoning community of Bethesda by helping to raise awareness and funds for these important philanthropic causes.”
As part of the Eyeballs for Charity festivities, iPic Theaters invites the public to enjoy a preview of the iPic experience with exciting culinary and mixology demonstrations. The week-long event will kick off on Halloween with family-friendly events, including complimentary Halloween face painting and Thriller dance crew, followed by live entertainment and activities for the duration of the week, such as stilt- walkers, selfie photo booths and DJ. Family activities will take place during the weekend and Monday through Thursday from 4-7 p.m., perfectly timed for after school.
The public can take advantage of discounted pricing on movie tickets during the Eyeballs for Charity watch-a-thon by signing up for iPic’s membership program. With membership, Premium Plus seating is discounted from $22 to $17 (weekdays, Mon-Thurs only) and Premium seating is discounted from $13 to $11 (weekdays, Mon-Thurs only).
iPic Theaters Pike & Rose is a visionary entertainment escape providing moviegoers an affordable luxury experience of ultimate comfort and service while offering many options to tailor their experience, including the iPic Express gourmet “dining in the dark” menu crafted by James Beard-acclaimed Chef Sherry Yard, corporate vice president of culinary direction. A full-service bar offers an exclusive farm-to- glass cocktail program presented by iPic Mixologist and Master Sommelier Adam Seger, featuring a locally driven fresh produce and herbs-centric menu focusing on house-made syrups, bitters and infusions.
Premium seating ticketholders will relax in large, plush leather seats and may purchase their food and beverage direct from iPic Express and carry into the theater to enjoy at their seats. Premium Plus seating features reclining, oversized leather chairs, complimentary popcorn, pillows and blankets, as well as individual service-call buttons that summon ninja-like servers to deliver signature dishes or hand-crafted cocktails. Premium Plus guests also enjoy ordering via iPad menus built into their seats.
iPic Pike & Rose will feature eight auditoriums with seating between 89 and 108 people and offers Digital Projection with Dolby 7.1 Channel sound systems. All seats can be reserved ahead of time via iPic’s proprietary reservation system on www.ipic.com, or moviegoers may download the iPic App to their iPhones for a hassle-free, one-step transaction process. iPic’s membership program offers guests discounted pricing, priority access to purchase tickets to new release movies, exclusive access to special screenings and the ability to earn points on purchases redeemable for movie tickets and more. For more information on becoming an iPic member, please visit www.ipictheaters.com/become-a-member.aspx.
For more information on iPic Theaters, please visit www.ipic.com. Follow us on Facebook at www.facebook.com/ipictheaters and Twitter at www.twitter.com/ipictheaters.
About iPic Entertainment
Established in 2006 and headquartered in Boca Raton, FL, iPic Entertainment, is the fastest-growing affordable luxury theater brand in the nation. An industry leader, iPic Entertainment's mission is to provide visionary entertainment escapes, presenting chef-driven culinary offerings and mixology in premium movie theaters and restaurants. iPic Theaters currently operates 10 locations with 73 screens in Arizona, California, Florida, Illinois, Texas, Washington and Wisconsin with locations planned for California, New Jersey, Texas, South Florida, Philadelphia and New York. Visit www.ipic.com.
Michelle Soudry, The Gab Group 561.750.3500; firstname.lastname@example.org
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